DO
- Provide all necessary details upfront (event name, date, time, location, contact info, links, agenda timeline, etc.).
- Specify the intended audience (students, faculty, alumni, general public, etc.).
- Share examples or inspiration if you have a specific vision.
- Give a realistic deadline and allow time for revisions.
- Proofread your content before submitting to avoid last-minute edits.
- Be clear about the format, including dimensions (social media, flyer, poster, email graphic, etc.).
- If you are requesting an item that has been made in years past, please double-check that the dimensions are still applicable
DON’T
- Submit incomplete or vague requests (e.g., “Make a flyer for an event” without details).
- Request last-minute designs unless it’s an emergency.
- Expect unlimited revisions—provide clear feedback as early as possible.
- Ask for major content changes after design work has been sent.
- Forget to check consistency with existing messaging about the event/topic.
Keep in Mind
- Brand guidelines must be followed—this includes following standards regarding use of logos, fonts, colors, and other visual elements.
- Some design requests may have limitations due to branding standards. Custom logos or major deviations from official colors may not be possible.
- Final designs represent the university and must align with professional and branding expectations. Promotional materials will go through the official brand portal by the vendor for approval through the university.